NAPNAP Synchronized Media CME Platform
Ever larger portions of the American public have grown skeptical about the use of vaccines, presenting growing public health concerns including the rise in infections of diseases that had previously been nearly eliminated. NAPNAP realized that in order to ensure the public gets an accurate understanding of the importance of adhering to recommended vaccine schedules, nurses and other health care providers needed to improve their communication with their patients. Having worked with DDA to develop a video-based eLearning platform to educate patients directly on vaccine-related topics, NAPNAP reached out to DDA to create a new provider-focused virtual medical simulation that would teach providers how to best reduce concerns about vaccines and persuade patients to adhere to recommended vaccine schedules.
The virtual medical simulation platform would center on four comprehensive videos, each 4 – 8 minutes and length, each synchronized to custom-designed slides presenting detailed information reinforcing that conveyed on screen along with active hyperlinks to relevant online information resources. Two videos also included interactive question-and-answer segments that show the nurse practitioner on-screen providing feedback to the user based on their answers. A dedicated resource list would offer quick access to the dozens of online references provided in the eLearning course.
NAPNAP drafted the initial scripts for the videos, which were then reviewed and edited by DDA’s professional writers for both style and grammar to ensure crisp, polished scripts. DDA custom designed the video player and its interactive menu system to ensure a colorful, professional presentation that would fit neatly within NAPNAP’s established website design. NAPNAP sent its own nurse practitioners for the two lecture-based videos, and DDA cast the patient roles from its own Actors’ Network of professional on-screen and voice-over talent. All video was shot in DDA’s own video studios on green screen. DDA custom designed multiple 3D environments to be used in the video series to situate the on-screen talent in appropriate clinical contexts.
DDA received initial slide content from NAPNAP, which it then restyled to fit in each video’s color scheme, match the player structure, and create a cohesive synchronized multimedia experience. DDA’s programmers synchronized all videos to slides so that the appropriate information would come up at the right time to emphasize the points being expounded upon by the video. DDA also programmed the interactive, video-based question-and-answer segments so that the learner would receive video responses based on which answer they chose to help deepen their understanding of the topic. A back-end metrics system recorded all responses by each user to grant NAPNAP insight into how learners were understanding the topics. DDA then integrated the virtual medical simulation seamlessly within the established NAPNAP website, where it was used to help the thousands of NAPNAP members that wanted to improve their chances of getting patients to adhere to recommended vaccine schedules and thus improve overall public health.
The NAPNAP Immunization Discussions for Providers virtual medical simulation demonstrates how synchronized multimedia design and interactivity work together to deepen user engagement and thus achieve stronger learning outcomes. As such it represents the power inherent in taking time to develop custom solutions specific to the learning materials, making the learning experience as rich as the information itself to ensure the most effective communication of the materials.